Sunday, September 28, 2008

Cypress’s TrueTouch™ Touchscreen Solution Awarded “Innovative Product of the Year” By Shanghai Zhang

Written by mincho2008

Sunday, 28 September 2008

Flexible PSoC®-Based TrueTouch™ Solutions Enable New, Dynamic User Experiences For Consumer Electronics Devices
BEIJING. - Cypress Semiconductor Corp. (NYSE: CY) today announced that its TrueTouch™ touchscreen solution has been named an "Innovative Product of the Year" by the Shanghai Zhangjiang Hi-Tech Park. The TrueTouch offerings, based on the PSoC® programmable system-on-chip architecture, enable designers to create new user experiences for consumer electronics such as mobile handsets, portable MP3 and video players, GPS systems and other products.
TrueTouch is a single-chip touchscreen solution that can interpret touches and gestures from up to 10 inputs from all areas of the screen simultaneously. This capability, known as "multi-touch all-point" enables world-class user interfaces on mobile handsets, as well as the inputting of multiple locations into a GPS, playing video games on portable devices, and making multiple adjustments to sound and video settings on portable devices.
"We are pleased and proud to accept this award from the Shanghai Zhangjiang Hi-Tech Park" said Shahin Sharifzadeh, President of Cypress’s China Business Division. "The award is symbolic of our transformation into a programmable solutions provider, as well as our expanding presence in the vibrant China market"
In addition to the multi-touch all-point products, the TrueTouch family includes devices that interpret single touches and gestures such as tap, double-tap, pan, pinch, scroll, and rotate. This combined touchscreen portfolio of solutions is the industry’s broadest. Information on the TrueTouch family, along with a video demo, is available at
Because of the flexible and programmable TrueTouch architecture, customers can choose to work with a wide variety of touchscreen vendors and/or LCD module vendors to create their designs" Other touchscreen solutions are not programmable and require designers to implement a fixed solution with limited materials choices. In addition, the TrueTouch solution utilizes the PSoC architecture’s ability to integrate additional functions such as driving LEDs, backlight control and I/O expansion. These functions, in conjunction with flexible communication options (I2C and SPI), allow for unparalleled system integration for touchscreen systems.
The TrueTouch family includes the CY8CTST1xx single-touch devices, the CY8CTMG1xx multi-touch gesture devices and the CY8CTMA120 multi-touch all point device. The products are offered in 32- and 56-pin QFN packages. A high-resolution photo is available at


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