One of the most impressive spectacles in the mobile phone industries in the US last year, then in Japan this year, was the people standing in line to buy Apple iPhone.
Apple was back and the response was an unprecedented welcome, which made incumbent cell phone makers feel hurt and envious. Samsung Electronics was not an exception. The South Korean handset maker tried to restore the wounded pride by pretending its new model, 'Haptic 2' was as phenomenal as iPhone. Preparation was necessary. The new phone was to be sold at only one place and a popular idol group was invited to celebrate the release.
Read more at Telecoms Korea News Service