Friday, December 18, 2009
Avatar Movie AR Game: Time to Get Going!
All these companies are marketing their products using augmented reality. They plan to educate the viewers about the technology even at the grass roots level. Mattel has even introduced a new line of toys based on this technology. You only need to place one of these toys in front of a webcam. Software from Total Immersion will then do the needful. You will get to see information about the character, 3D animations of the character and a considerable variety of pictures. The pictures with 3D or i-TAG have a special role. Scanning them will bring them to life on your monitor. You can even have fun by using two i-TAGs together and watch them have a gala time.
Augmented reality has already been a part of smart phones but is being used for the first time on toys. Total Immersion has patented augmented reality which integrates real time interactive 3D graphics into live video. You only have to wait for the webcam to recognize the toy and then the action takes over.
Avatar toys go augmented-reality, courtesy of Mattel and Total Immersion
'Avatar' toys with augmented reality
Avatar Action Figures come with Augmented Reality
Mattel unveils Avatar augmented Reality Toys at Comic-Con 2009